Search engine marketing

[PAUL]

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.[1][2]


Market structure
In 2008, North American advertisers spent US$13.5 billion on search engine marketing. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.[2] As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.[3] Because of the complex technology, a secondary "search marketing agency" market has evolved. Some marketers have difficulty understanding the intricacies of search engine marketing and choose to rely on third party agencies to manage their search marketing.


History
As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text[4] in 1996 and then Goto.com[5] in 1998. Goto.com later changed its name[6] to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers[7] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.[8]

Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001[9] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

Some of the latest theoretical advances include Search Engine Marketing Management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.


Read More: http://en.wikipedia.org/wiki/Search_Engine_Marketing

[Anthony696]

Search Engine Marketing is the form of Online Marketing in which webmasters or advertiser advertise for their business on the search engine or search engine partner websites and for the every visitors who visit the website they have to pay to the search engine. Basically this model is work on the PPC and CPM based model for the charges by search engine which are stand for the "pay per click" and "pay per thousand impressions". Google adword is the largest advertising platform in the worlds and they are making their most of revenue from this.

[ankit90]

SEM is a form of online marketing technique.... Article discussion , Link exchange , directory submission etc etc are the forms of SEM...